The Famous Idea Trading Company is a boutique publicity company based in Johannesburg, but operational on a national basis, focusing primarily on projects within the arts and culture sector since its establishment in 2002. 
 
In the past, The Famous Idea has successfully managed on-going publicity campaigns for the National Arts Festival, Grahamstown (and their subsidiary projects, including the South African participation at the 55th Venice Biennale); The Standard Bank Jazz Festival, Grahamstown; The Johannesburg International Mozart Festival, The Franschhoek Literary Festival, The Arts and Culture Trust (ACT); the Gordon Institute of Performing and Creative Arts (GIPCA), The Spier Summer Arts Season, The Fugard Theatre, The Standard Bank Gallery, and The Standard Bank Young Artist Awards. 
 
We have also managed individual projects for organisations such as the Nedbank (Championships for the Physically Disabled), the Stonehage Charitable Trust, the Paleontological Scientific Trust (PAST), the KwaZulu Natal Philharmonic Orchestra, the Royal Concertgebouw Orchestra (South African tour), The Gerard Sekoto Foundation, Pina Ya Thari, The Dance Factory, AM Productions, TEATERTeater, The Best Little Company in the Whole Wide World (GT Ferreira), The Theatre Arts Admin Collective and a host of individual artists and pro bono projects. 
 
Although many projects have been specifically geographically located, they have enjoyed extensive national coverage, and positive media engagement across all platforms, with even relatively small projects often running into 10’s of millions of Rands worth of publicity value generated. 
 
As a result of more than a decade of interaction and engagement with in excess of 500 national and international journalists each year at the National Arts Festival, The Famous Idea has built up a solid and reliable reputation and media database, and as a result has close relationships with media across the board. Working closely with clients and sponsors, we have developed an intrinsic understanding of the arts, and the sponsorship landscape. 
 
Director Gilly Hemphill is well-respected by her extensive network. She worked in public relations in various capacities for 24 years, before establishing her own company; and received the ACT Arts and Culture Publicist of the Year award in 2005. Working closely with a dedicated support team, we take pleasure in providing our best service to our clients. 



"You guys are excellent."
- Michelle Constant, CEO of Business and Arts South Africa

"When it's 11:30 at night and you have to submit an article, you know you can always rely on ... [Drum roll and trumpets]
THE FAMOUS IDEA! Thanks as always"

- Prof Chris Thurman, Freelance Journalist

“I am impressed, and we are not easily impressed.”
- Philippe Olza, O performing arts consulting: International Affairs and Partnerships, Geneva Ballet South Africa 2014

"Your arrangements and help with tickets and interviews was just BRILLIANT!" 
- Ethan Black, KingfisherFM

"It was such a pleasure working with you four, you are very special ladies!"
- Val Adamson, Photographer

"You were incredibly helpful and supportive – we couldn’t have done it without you!"
- Sarah Crawley, BBC